Podcasting can be a fantastic route into an amazing broadcasting career. Thousands of people, in fact, make a healthy living from running their own shows and series available to download and listen to on the go. However, there is actually a lot more that goes into podcasting than you might think!
It’s not just about recording a show and editing it afterwards. There are plenty of elements to setting up a successful podcast venture which actually takes place away from the studio. In fact, if you thought that running your own show was likely to take up plenty of time, you might not be factoring in all the other time-consuming elements along the way!
In this guide, we’ll take a look at a few ways in which you can outsource the creation and management of your podcasts. Outsourcing might just be the best way for you to focus on the meat of the matter – the content – so that you can continue to produce brilliant shows for a wide and receptive audience. But what elements of podcasting can you outsource? Let’s take a closer look and find out.
Web Design and Graphic Design
While it’s a good idea to share your podcasts through the normal channels, whether that’s iTunes, Soundcloud or Stitcher, for example, it makes sense to have your own website and hub for the show and series. Therefore, your fans and listeners can always head back to you for more content and support, depending on the type of show you offer to them.
However, setting up web design isn’t always so easy. You might need to outsource the graphic design elements, for example, to experts who have years of experience in working with coding and various suites and software. It might not seem as though graphic design comes into podcasting much, but when you are setting up your own website space and your own visual marketing, you’re likely to need all the time and help you can get.
Even if it is just designing a few fancy banners for your episodes, it makes sense to ask a professional to design them for you. Otherwise, you are going to find that you have even less time to record the content you really want to push for.
Marketing and Sharing
Of course, without a strong method of sharing your shows, how are people ever going to find them online? As mentioned, there are a few platforms you can use to really push your work out to the masses. However, this is a side to the story which is again going to take plenty of time and effort. Why not outsource the marketing a sharing side of things to someone who is social media and content-sharing savvy?
Marketing podcasts in the right way takes a lot of time and effort, as well as specialist knowledge. Therefore, it’s crucial that you seek support from the right people. There is only so much that you are going to be able to do on your own. That, ultimately, is the point of outsourcing – to free up time, and to make sure you have the space and energy to tackle other elements of podcast production.
Believe it or not, most podcasts out there have scripts to work to. While plenty of brilliant shows work best when they are off-the-cuff, it’s always a good idea to have some form of structure in place. Otherwise, you are at risk of seriously drifting off tangent.
Luckily, you can outsource script writing to talented and experienced scribes. They will work closely with you to discuss topics that are likely to appeal to you and your audience. Beyond this, they will also work to set up a logical and coherent framework for your shows. You can then use these scripts to bounce off of as you record.
A skeleton or script is a great way to retain order and to stay on-message. Even if you enjoy improvising and drifting off-message occasionally, there is absolutely no harm in regimenting your shows. If anything, it will give your listeners more confidence in what they can expect from episode to episode. Beyond this, outsourcing your scripts is just a good idea in practice if you are low on time.
Of course – guests are crucial to many different podcasts. Having different guests attend your show to talk about the topics and themes you feel are important is a great idea. This way, you can be sure that you are keeping the format and formulas fresh. Otherwise, there’s a risk of your shows growing stale, of course depending entirely on what your show is, and what you intend to do with it!
Therefore, it makes sense to outsource guest hiring, too. It’s not always so easy to hunt down guests yourself. By outsourcing this element, you can be sure that a professional guest manager will look through the best channels to find relevant speakers. Guests can help to transform the way your show performs – and it helps to keep things fresh.
Simply recording a podcast isn’t enough. These episodes aren’t going live, which means that you have ample time to get everything perfect in post. This means that you will need to look into editing any audio or video snippets, ensure levels are easy to hear, and you may even need someone to transcribe for you so that you have a text version that’s readable after the event.
This is, of course, another area of podcast outsourcing which you should consider arranging. Outsourcing the post-production of your podcast means that experts can ensure your shows sound great and will appeal to the right people. It also means that you can deliver text versions of your shows to those who might not have the ability to listen.
Contact VALady today to set up a discovery call and find out how a qualified virtual assistant can produce your podcast so you can focus on building the business you love!