We live in a fast-paced world where virtually anything we desire is a click away. Instant gratification is commonplace and it’s normal to expect big results from very little effort. With a simple click, you can get goods and services delivered to your doorstep – sometimes in a matter of hours. As a consumer, the results feel immediate but as a business owner it takes time to generate big results.
Sometimes big results happen from a one-hit-wonder scenario. The problem with that is the difficulty pinpointing what made the magic happen. Taking one big action out of the blue may create a buzz but it’s not usually sustainable over and over again. Attracting customers, delivering goods and services, and generating big results doesn’t come from occasional effort, they come from taking small steps consistently over time.
Immediate gratification makes us lazy. When we don’t see results quickly, we are at risk of:
- Quitting too soon
- Missing an opportunity
- Failing to invest in our customers or products
Some tasks feel too big to handle
It can seem overwhelming to tackle the monumental tasks that come with running a business, but these tasks can be broken down into smaller tasks that are manageable. Taking small steps over time always generates big results. When a task feels too large, breaking it down helps minimize the effort it takes and offers you time to strategise, streamline, and create protocols that make things easier. It also makes you smarter and more efficient with your time and efforts.
Some tasks feel boring and worthless
A lot of tasks feel insignificant in the greater scheme of things, but they build on one another. This culminates in big results – sort of like compound interest. Doing the next right thing – no matter how big or small – adds up and the effort translates to your success. Stick with the tasks that feel tiny and realize that no task is unimportant, and all tasks work together for the best interest of your business.
Small steps done consistently add up to big results. It might feel like things are moving slowly and that you aren’t making an impact as quickly as you’d like but your investment will pay off if you keep at it. Your customers and your profit and loss statement will thank you for your consistency and effort.