Instagram is a very visual platform which is why compelling content is key to getting your followers to stop and read or view your post. There are many ways to do this, but the number one way is to always be authentic and genuine in your branding and message.
What are your company’s core values? What is a catchphrase associated with your company? What demographics does your company primarily serve? Just a few of the questions you will want to ask yourself when taking your brand online to Instagram. Many of these factors have already been established, but your messaging needs to be tailored and curated for Instagram.
Generating Ideas for Posts
The best way to make sure you have Instagram content that resonates with your audience is to post relevant content and plan it out consistently. Some small businesses decide to hire a social media manager or social media planners that are already skilled in these areas. These specialists are creative and have experience in creating words and imagery for brands to generate leads and sales. If you are not in the position to hire a social media planner just yet, you can give it a go yourself. It may take some experimenting to learn what captions and posts work best for your audience, but it is achievable.
Create a brand guide
Pick a theme based on your business or industry and create a brand guide that includes your company’s logo, colours and fonts.
Creating unique branding can ensure that whenever your content is seen, people know just by viewing a post that it belongs to your company or brand. It’s wise to learn and implement Canva, a simplified graphic design tool as it will come in handy to create visually engaging images and graphics.
Use an editorial calendar
The best way to optimise your Instagram feed and plan what to post is to consider a website that schedules your content out over time. Whether it’s two weeks or one month in advance, have an editorial calendar can be beneficial and reduce the time spent to create posts.
There are thousands of social media management tools and schedulers for Instagram on the market, so deciding which one works best is all up to you. You may choose to start with one platform and then change direction based on new needs, and that is perfectly okay.
Platforms such as Buffer, Hootsuite, and Later are some of the more popular options on the market today. These apps will help you visually layout your content and help generate ideas of creative things for you to post.
What to post
Check your competitors
The type of business you have will dictate what you post. Research the competition and likeminded businesses to see what they’re posting and the hashtags that they are using to drive engagement. Use this as inspiration for what your content should like. What other businesses are in your industry or niche that are performing very well on Instagram?
If you are selling products, you could create quick 30 second tutorials on how to use them. If you are offering a service, you could give quotes and statistics about your industry to inform your audience of trends and current best practices. Memes are also pretty popular, and if you find some popular ones that are already created that takes the duty of content creation out of your hands.
Videos are pretty popular on Instagram ad well. Utilising Instagram TV could give you a significant advantage as they are always on the Explore Feed of Instagram. Instagram is a fantastic way to connect with your audience and create expertise-like credibility with them.
Another great content idea is to create behind the scenes videos of your business such as product creation or an in-depth look at your storefront, factory or wherever your place of business is. Show your audience how ideas come to fruition, and you will gain their trust.
Whenever you are running promotions, sales or deals, notify your audience by creating posts whether it’s a video or an image.
Using your existing customer’s social media to showcase testimonials is also a great idea. Do you have repeat customers who are loyal to your brand that use Instagram? If they are not already posting about you, you should reach out to them and ask them if they are satisfied with your business.
Many businesses are turning to creative agencies that hire influencers and micro-influencers that are already using similar products or services and pay them to push and advocate for your brand. The word “influencer” includes a wide range of socially informed experts. Skincare, beauty, “foodies” and tech influencers, among others, will help businesses to accomplish what can be challenging demographics.
You could curate a press package and send it to influencers so that they can try out your product and give a review. User-generated content enables advertisers to share this information through their social media accounts to build social proof and gain trust.
User-generated content is bringing real customers into the fold. This will increase your credibility score, while consumers will be delighted to see their content shared or retweeted. Leveraging influencers and micro-influencers and featuring them on your feed and stories with product placement or services can help to create authenticity and bridge the gap between your brand and a more extensive and steady audience.
You may think it’s better to be broader with your messaging to gain more followers, but the more niche your tactics are the better for the conversion of followers into actual buyers. Keeping your customers interested is a key part of any successful marketing campaign.
Don’t underestimate the potential value that Instagram has to grow your business and contact us today for more information!